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Visual identity
Fundacja RED — symbol
Distinctive foundation symbol based on red, custom lettering, and a light frame that organizes the composition.
Explore the story
Client
Fundacja RED — symbol
Industry
Visual identity
Expertise
Graphic design
01
The project, the thinking and the outcome.
Project idea
Foundation identity requires a sign that is distinctive and works well on various materials. The RED design focuses attention on the name and its unique drawing.
Form and experience
More relaxed lettering is combined with the minimalistic 'Fundacja' caption. A thin frame completes the whole, and the intense red builds recognition without extra embellishments.
What to see
- Primary sign on a light background.
- Inverted variant on red.
- Proportions of lettering, caption, and frame.