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Merchandise and printing

Litera — bags with character

Language as a second soul. A bag design that turns the idea of language learning into an everyday, personal object.

Explore the story
Litera — torby z charakterem
Client Litera / Fundacja R&D
Industry Merchandise and printing
Expertise Graphic design
01

The project, the thinking and the outcome.

Project idea

Punktem centralnym projektu jest polski cytat o znajomości języka jako posiadaniu drugiej duszy. Torba staje się nośnikiem tej myśli i łączy marki Litera oraz Fundacja R&D.

Form and experience

Red accents highlight key words, and the lettering pattern in the background creates a second layer of composition. Dark and light variants allow comparing the character of the same graphic on two surfaces.

What to see

  • Original mockups of the black and light bag.
  • Composition of the quote and organization logos.
  • Flat print design with pattern detail.
Next case study

Litera — signage system

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