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Selected work / Case study
Merchandise and printing
Litera — bags with character
Language as a second soul. A bag design that turns the idea of language learning into an everyday, personal object.
Explore the story
Client
Litera / Fundacja R&D
Industry
Merchandise and printing
Expertise
Graphic design
01
The project, the thinking and the outcome.
Project idea
Punktem centralnym projektu jest polski cytat o znajomości języka jako posiadaniu drugiej duszy. Torba staje się nośnikiem tej myśli i łączy marki Litera oraz Fundacja R&D.
Form and experience
Red accents highlight key words, and the lettering pattern in the background creates a second layer of composition. Dark and light variants allow comparing the character of the same graphic on two surfaces.
What to see
- Original mockups of the black and light bag.
- Composition of the quote and organization logos.
- Flat print design with pattern detail.